CHALLENGE

When Caulipower unveiled their redesigned brand architecture, they needed more than just updated artwork, they needed a trusted partner to translate the new system consistently across 17 SKUs while managing the technical demands of production.

SOLUTION

Bridging creative vision with flawless execution. Close collaboration with Caulipower's internal creative team aligned budgets, timing, and priorities, while weekly cross-functional meetings with their team and external vendors kept the process moving. Work spanned photo retouching across every variety, preparing mechanicals with multiple printing methods and substrates in mind, facilitating pre-production meetings, selecting spot colors, reviewing drawdowns and proofs, and attending press checks, ensuring quality from concept to shelf.

TEAM

Caulipower In-House Creative & HBX Branding

SKILLS

Cross-Function Leadership |  Design Systems & Architecture | Adaptation & Mechanical Management | Photography Retouching | Production Coordination | Vendor & Agency Management